Hello · Toothpaste
Hello Kids Magical Mermaid Fluoride Toothpaste
Lower PFAS concern for a standard fluoride toothpaste, but verify ingredient list if available.
Hello Kids Magical Mermaid is a basic children's fluoride toothpaste with no known PFAS-prone coatings or water-repellent treatments. Toothpastes are not typical PFAS concern products unless they contain water-resistant or anti-stain additives.
Shop Hello on Amazon →Material
aqueous gel toothpaste with fluoride
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
Why this grade
Category baseline
cosmetics is a category where PFAS exposure is more common.
No PFAS disclosure
No public statement about PFAS in this product.
Safe base material
Made from a material with no inherent PFAS use (ceramic, mineral, or natural fiber).
The full breakdown
What it's made of and why it matters
Hello Kids Magical Mermaid is an aqueous gel toothpaste containing fluoride (likely 1000-1500 ppm sodium fluoride), humectants, thickeners, and colorants for appeal to children. The gel matrix is water-based rather than oil-based, which reduces volatility and leaching risk. Fluoride itself is the active ingredient, safe at appropriate concentrations in toothpaste but should not be swallowed in large amounts by young children.
The brand's record and disclosure
Hello Products is owned by Colgate-Palmolive and markets itself on simplified ingredient lists and natural positioning. The brand does not publicly disclose PFAS testing or stance, which is typical for many toothpaste manufacturers. No major recalls or safety controversies specific to Hello toothpaste lines are on public record. Colgate-Palmolive as a parent company has faced scrutiny on various sustainability and transparency issues but not specific chemical safety incidents in toothpaste.
How it compares in its category
Hello Kids fluoride toothpaste sits in the mainstream, child-safe segment alongside brands like Crest Kids and Colgate for Kids. It offers fluoride protection comparable to other mass-market options. The main differentiator is branding and ingredient simplicity claims rather than a safety advantage. Children's toothpastes are generally well-regulated by the FDA as over-the-counter drugs, making the hazard profile similar across reputable brands.
If you buy it
Use a pea-sized amount (about the size of a grain of rice) for children under 3 years old to minimize ingestion. Supervise brushing and ensure children spit out toothpaste rather than swallowing. Store at room temperature away from heat; toothpaste tubes are stable and do not require special handling. Replace tubes every 3-4 months or when empty to avoid contamination or mold growth in the cap.
Beyond PFAS: other things we checked
Established hazard classes for this product type, assessed from public information. These never change the PFAS grade; a Likely flag caps the Verdict at “Buy with care.”
Fluoride ingestion risk in young children
Toothpaste formulated for kids carries inherent risk if swallowed in excess; Hello does not specify ppm fluoride on typical packaging. Supervise use in children under 6 to prevent dental fluorosis from chronic overexposure. Standard risk for all fluoride toothpastes, not unique to Hello.
Synthetic colorants and dyes
Hello Kids Magical Mermaid contains food-grade colorants (likely FD&C Blue or similar) approved for oral products. No established reports of allergic reactions or toxicity from these dyes at toothpaste concentrations. Colorant safety in toothpaste is well-regulated; specific ingredient list unavailable but unlikely to pose concern.
Artificial sweeteners (sorbitol/xylitol/aspartame if present)
Most children's toothpastes use non-nutritive sweeteners to improve taste and mask bitter fluoride. These are considered safe for topical use and non-swallowing amounts. Hello does not prominently highlight sweetener type; typical formulations use sorbitol, which is safe for children.
Formaldehyde releasers in preservatives
Hello market positioning emphasizes simplified preservative systems; no public record of formaldehyde-releasing preservatives (e.g., imidazolidinyl urea) in Hello toothpaste lines. Aqueous gel formulations typically use gentler preservatives like sodium benzoate. No established concern for this brand.
Abrasive particles causing gum irritation
Toothpaste abrasive levels are regulated and Hello products are formulated for children with mild abrasives. RDA (Relative Dentin Abrasivity) is not typically disclosed but children's formulas are designed to be gentler. No reports of excessive abrasion or gum damage specific to Hello Kids lines.
What we don’t know
This grade is a model-based estimate from public materials, coatings, and brand disclosure at 72% confidence. It is not a lab result.
No independent PFAS lab test is on record for this exact product. A lab test could move the score in either direction.
The brand has not made a specific, verifiable PFAS-free statement, so part of this score reflects that missing disclosure rather than a confirmed material.
Formulations and coatings change between production runs. Always check the current label before buying.
Safer alternatives in Toothpaste
Davids
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⚠Risky category by default
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Lower-concern toothpaste; charcoal formulation has no inherent PFAS risk and carries third-party safety certification.
✓Verified PFAS-free by a third party
Native
Fluoride Free Toothpaste
toothpaste base: glycerin, xylitol, silica; fluoride-free formula
Lower PFAS concern; fluoride-free formulation and standard toothpaste ingredients present negligible PFAS risk.
⚠Risky category by default
More toothpaste grades
How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.