75/ 100
C
OverallD67/100
Hello Kids Dragon Dazzle Blue Raspberry Fluoride Toothpaste

Hello · Toothpaste

Hello Kids Dragon Dazzle Blue Raspberry Fluoride Toothpaste

C · Moderate

Lower concern; typical fluoride toothpaste with no known PFAS triggers, but brand offers no transparency.

Verdict: BuyStandard fluoride toothpaste with no established safety red flags; PFAS profile typical for category; Hello brand maintains basic safety compliance without transparency standout.

Hello's Dragon Dazzle Blue Raspberry toothpaste is an aqueous gel formulation with no obvious PFAS application, toothpastes rarely require water-repellency, non-stick, or stain-resistance treatments. The brand has not publicly disclosed PFAS testing or made PFAS-free claims.

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Material

aqueous gel toothpaste with fluoride

Brand disclosure

Brand is silent on PFAS

Lab data

No public lab test

Why this grade

Category baseline

cosmetics is a category where PFAS exposure is more common.

Hurts the grade

No PFAS disclosure

No public statement about PFAS in this product.

Hurts the grade

Safe base material

Made from a material with no inherent PFAS use (ceramic, mineral, or natural fiber).

Helps the grade

The full breakdown

What it's made of and why it matters

Hello Kids Dragon Dazzle is a water-based gel toothpaste formulated with sodium fluoride (the active ingredient for cavity prevention). The aqueous gel base contains humectants, thickeners, and flavor compounds (blue raspberry); these are standard food-safe or oral-care-grade additives. The material class (aqueous gel) avoids high-heat processing risks and does not require Teflon-type coating or polymer coatings that would introduce additional leaching concerns. Toothpaste is a rinse-after-use product with minimal systemic absorption in children when used as directed (pea-sized amounts, expectorate).

The brand's record and disclosure

Hello is a mass-market oral-care brand (owned by Colgate-Palmolive) that meets FDA compliance for toothpaste but does not publish independent safety transparency reports or third-party certifications beyond regulatory baseline. The brand has no documented recalls or safety controversies on record for this product line. Hello does not explicitly state PFAS-free claims or disclose ingredient sourcing in detail, reflecting a silent rather than proactive stance on emerging chemical concerns.

How it compares in its category

Hello Kids Dragon Dazzle is positioned as a mainstream children's fluoride toothpaste with artificial flavoring and coloring. It sits midway in the market: more transparently formulated than some budget brands, but less rigorous in disclosure than premium or natural brands that publish third-party testing or eliminate synthetic dyes and flavorings. The fluoride concentration and safety profile are consistent with ADA-endorsed pediatric toothpastes.

If you buy it

Supervise children's use to ensure they expectorate and do not swallow; a pea-sized amount is the recommended dose for ages 3 and up. Store in a cool, dry place and keep the cap sealed to prevent the gel from drying out or exposure to contamination. Replace when empty (typical use: 2-3 months for a child). No special heating, microwave, or storage cautions apply; this is a shelf-stable aqueous formulation.

Beyond PFAS: other things we checked

Established hazard classes for this product type, assessed from public information. These never change the PFAS grade; a Likely flag caps the Verdict at “Buy with care.”

Possible

Fluoride systemic toxicity (swallowing risk)

Toothpaste fluoride is safe at recommended use (pea-sized) and normal expectoration. Risk rises if children habitually swallow large amounts; supervise use and discuss proper technique with caregivers to keep ingestion below safe thresholds.

None known

Synthetic dyes (FD&C Blue No. 1 or equivalent colorants)

Blue raspberry formulation likely contains approved synthetic dyes; these are FDA-cleared for oral use and not considered a hazard at the exposure levels in toothpaste. No established safety concern for this product on record.

Possible

Artificial flavor allergen (blue raspberry flavoring)

Synthetic flavorings can trigger mild oral irritation or allergic reaction in sensitive individuals. If a child develops mouth soreness, irritation, or swelling after use, discontinue and consult a dentist or pediatrician.

None known

Sodium lauryl sulfate or similar surfactants (if present)

Hello formulations typically include mild surfactants for foaming; these are standard in toothpaste and cleared by FDA at use levels. No established systemic toxicity or skin sensitization risk in toothpaste at normal concentrations.

None known

Microplastic contamination (polyethylene beads, if present)

Hello Kids Dragon Dazzle is a gel formulation without published evidence of microbeads. Gel toothpastes are less likely to contain plastic particles than older scrub toothpastes, but brand transparency on this point is absent.

What we don’t know

This grade is a model-based estimate from public materials, coatings, and brand disclosure at 72% confidence. It is not a lab result.

No independent PFAS lab test is on record for this exact product. A lab test could move the score in either direction.

The brand has not made a specific, verifiable PFAS-free statement, so part of this score reflects that missing disclosure rather than a confirmed material.

Formulations and coatings change between production runs. Always check the current label before buying.

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More toothpaste grades

How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.