Closeup · Toothpaste
Closeup Toothpaste Complete Fresh
Lower PFAS concern for toothpaste; no known risks or disclosures identified.
Closeup Complete Fresh Toothpaste is a standard aqueous gel formulation with no known PFAS-treatment requirements typical of cosmetics. Toothpaste as a category does not typically employ Teflon-family coating coatings, nonstick finishes, or durable water repellency, the main PFAS vectors in consumer products.
Shop Closeup on Amazon →Material
Aqueous gel base with standard abrasives and flavoring
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
Why this grade
Category baseline
cosmetics is a category where PFAS exposure is more common.
No PFAS disclosure
No public statement about PFAS in this product.
Safe base material
Made from a material with no inherent PFAS use (ceramic, mineral, or natural fiber).
The full breakdown
What it's made of and why it matters
Closeup Complete Fresh is an aqueous gel toothpaste containing typical abrasives (silica or calcium carbonate), fluoride for cavity prevention, humectants (glycerin), and flavoring agents. The gel base is water-soluble and designed for brief oral contact only; ingestion risk is low because toothpaste is meant to be spit out. No known use of problematic coating materials or high-risk chemical families documented in this product formulation.
The brand's record and disclosure
Closeup (owned by Unilever) does not publish detailed ingredient safety statements or third-party certifications (e.g., EWG verification or Natural certification) beyond standard regulatory compliance. The brand has no widely documented recall history or safety controversies tied to this product line. Unilever maintains general safety protocols aligned with FDA and international toothpaste regulations but remains silent on PFAS precautions.
How it compares in its category
Closeup Complete Fresh sits in the mainstream commercial toothpaste segment alongside Colgate and Crest. It lacks premium certifications (organic, fluoride-free, enamel-strengthening specialty claims) that some consumers seek. Hazard profiles are consistent with mass-market fluoridated gels; no material advantage or disadvantage versus comparable brands in the same price tier.
If you buy it
Use a pea-sized amount for children under 6 to minimize fluoride ingestion; spit completely after brushing. Store in a cool, dry place away from direct heat or sunlight to prevent gel separation or ingredient degradation. Replace every 3 months once opened to avoid microbial growth or loss of fluoride efficacy. Discontinue use if mouth irritation or allergic reaction develops and consult a dentist.
Beyond PFAS: other things we checked
Established hazard classes for this product type, assessed from public information. These never change the PFAS grade; a Likely flag caps the Verdict at “Buy with care.”
Fluoride (ingestion risk in children)
Toothpaste fluoride is safe at recommended doses but excess ingestion in young children can cause dental fluorosis. Closeup Complete Fresh contains standard fluoride levels; risk is mitigated by spitting and using correct amount.
Abrasive particle damage to enamel
All toothpastes contain abrasives; excessive brushing force or high-abrasive formulations can wear enamel. Closeup Complete Fresh uses standard abrasive levels consistent with industry norms; enamel risk is low with normal brushing technique.
Flavor and sweetener allergens
Flavoring agents and sweeteners (e.g., sodium saccharin, menthol derivatives) can trigger oral sensitivity or allergic reactions in susceptible individuals. No widely documented allergen incidents tied to this specific product; risk is individual.
Formaldehyde releasers or preservative contact dermatitis
Standard toothpaste preservatives (e.g., methylisothiazolinone, sodium benzoate) are regulated and low-risk at use concentrations. No public reports of formaldehyde releasers or contact dermatitis linked to Closeup Complete Fresh specifically.
Heavy metals in colorants or pigments
Toothpaste colorants are regulated under cosmetic/food additive standards in most jurisdictions. No documented contamination or recalls for Closeup Complete Fresh; heavy metal risk is minimal for a rinse-out oral product.
What we don’t know
This grade is a model-based estimate from public materials, coatings, and brand disclosure at 72% confidence. It is not a lab result.
No independent PFAS lab test is on record for this exact product. A lab test could move the score in either direction.
The brand has not made a specific, verifiable PFAS-free statement, so part of this score reflects that missing disclosure rather than a confirmed material.
Formulations and coatings change between production runs. Always check the current label before buying.
Safer alternatives in Toothpaste
Davids
Toothpaste
natural mineral-based formula (calcium carbonate, hydroxyapatite)
Lower PFAS concern; natural formula toothpaste with clean ingredient transparency.
⚠Risky category by default
Davids
Natural Toothpaste Peppermint Charcoal
Charcoal, glycerin, hydrated silica, natural flavor, mineral base
Lower-concern toothpaste; charcoal formulation has no inherent PFAS risk and carries third-party safety certification.
✓Verified PFAS-free by a third party
Native
Fluoride Free Toothpaste
toothpaste base: glycerin, xylitol, silica; fluoride-free formula
Lower PFAS concern; fluoride-free formulation and standard toothpaste ingredients present negligible PFAS risk.
⚠Risky category by default
More toothpaste grades
How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.