Closeup · Toothpaste
3-Pack Close Up Anticavity Fluoride Toothpaste Cinnamon 8 oz
Lower concern, standard toothpaste formulation with no PFAS-risk indicators.
Close Up Anticavity Toothpaste is a conventional aqueous gel toothpaste with no known PFAS-associated coatings, waterproofing treatments, or nonstick polymers. The brand makes no public PFAS claims or disclosures.
Shop Closeup on Amazon →Material
aqueous gel toothpaste base, fluoride compound, silica abrasive
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
Why this grade
Category baseline
cosmetics is a category where PFAS exposure is more common.
No PFAS disclosure
No public statement about PFAS in this product.
Safe base material
Made from a material with no inherent PFAS use (ceramic, mineral, or natural fiber).
The full breakdown
What it's made of and why it matters
Close Up Anticavity is a water-based gel formulation containing sodium fluoride (the active ingredient), silica as a mild abrasive, and flavoring agents including cinnamon. The aqueous gel base is typical for modern toothpastes and avoids historical concerns like lead in old ceramic tubes. Silica abrasiveness is within standard toothpaste ranges and poses no harm during normal brushing.
The brand's record and disclosure
Close Up (Unilever subsidiary) does not publish detailed ingredient breakdowns or third-party certifications on this product line. The brand has no documented recall history or safety controversies specific to this cinnamon formulation. No public statements address PFAS avoidance, consistent with many mainstream brands that treat toothpaste as a low-risk category.
How it compares in its category
Close Up Anticavity sits in the mass-market fluoride toothpaste segment, comparable to Crest, Colgate, and Sensodyne in formulation approach and regulation. It lacks premium certifications (e.g., natural/organic) but also avoids the niche risks of charcoal or abrasive whitening formulas. The cinnamon flavoring is a cosmetic choice with no known safety disadvantage versus mint alternatives.
If you buy it
Use as directed (pea-sized amount, twice daily, spit out, do not swallow in young children). Store at room temperature away from direct heat; tubes degrade if left in hot cars or bathrooms with prolonged humidity, but contents remain stable under normal home conditions. Replace when empty; opened tubes last 12-18 months with normal use. No special precautions required beyond standard fluoride guidance for young children.
Beyond PFAS: other things we checked
Established hazard classes for this product type, assessed from public information. These never change the PFAS grade; a Likely flag caps the Verdict at “Buy with care.”
Fluoride ingestion risk in young children
Like all fluoride toothpastes, swallowing excessive amounts poses low risk of dental fluorosis in children under 6. This is a formulation class issue, not a Close Up defect; mitigated by parental supervision and use of pea-sized doses.
Cinnamon flavoring allergens
Cinnamon extract is a common food-grade flavoring with rare allergic reactions reported in oral products. No documented adverse events linked to Close Up's cinnamon formulation specifically.
Formaldehyde releasers
Standard aqueous gel toothpastes do not require formaldehyde-releasing preservatives; Close Up uses typical EDTA or similar chelating agents. No formaldehyde exposure hazard identified.
Heavy metals in silica abrasive
Food-grade silica in toothpaste is regulated and tested for lead, cadmium, and arsenic contamination. No recalls or reports of heavy metal contamination in Close Up products.
Microplastics from plastic tube
The tube material itself is not ingested during normal use. Microplastic contamination of the gel formulation has not been documented in mainstream toothpaste brands, and the cinnamon formula shows no evidence of particulate contamination.
What we don’t know
This grade is a model-based estimate from public materials, coatings, and brand disclosure at 78% confidence. It is not a lab result.
No independent PFAS lab test is on record for this exact product. A lab test could move the score in either direction.
The brand has not made a specific, verifiable PFAS-free statement, so part of this score reflects that missing disclosure rather than a confirmed material.
Formulations and coatings change between production runs. Always check the current label before buying.
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More toothpaste grades
How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.