Closeup · Toothpaste
(2 pack) Close-Up Anticavity Toothpaste with Fluoride, Cinnamon Blast flavor, 8 oz
Lower concern, standard toothpaste formula with no known PFAS drivers; buy without hesitation.
Close-Up Anticavity Toothpaste is a gel formulation based on glycerin, silica, and sorbitol, materials not associated with intentional PFAS use. Toothpaste is not a product category known to require Teflon-family coating coatings or water/stain repellency treatments.
Shop Closeup on Amazon →Material
aqueous gel toothpaste (glycerin, silica, sorbitol base)
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
Why this grade
Category baseline
cosmetics is a category where PFAS exposure is more common.
No PFAS disclosure
No public statement about PFAS in this product.
Safe base material
Made from a material with no inherent PFAS use (ceramic, mineral, or natural fiber).
The full breakdown
What it's made of and why it matters
Close-Up Anticavity is an aqueous gel toothpaste built on glycerin, silica (as abrasive), and sorbitol (humectant), with sodium fluoride as the active ingredient. This is a conventional formulation; silica abrasivity is mild-to-moderate and suitable for daily use. Cinnamon flavoring is present but at typical cosmetic levels and does not trigger known safety red flags in oral products.
The brand's record and disclosure
Close-Up (owned by Unilever) is a mainstream toothpaste brand with no documented safety recalls or regulatory actions on record. The company does not publicly disclose detailed ingredient sourcing or third-party certifications (e.g., ADA Seal, natural/organic claims). Transparency is standard for the mass-market toothpaste category but not exceptional.
How it compares in its category
This product sits squarely in the conventional fluoride toothpaste middle ground: effective for cavity prevention at standard fluoride levels (typically 1000-1500 ppm), with a flavor appeal (cinnamon) that may improve compliance in some users. It lacks premium certifications or specialized formulations (e.g., sensitivity, whitening, natural) but is cost-effective and widely available.
If you buy it
Use a pea-sized amount for children under 6; supervise to minimize swallowing. Store at room temperature away from direct heat or sunlight to preserve fluoride stability. Replace every 3 months or when the tube empties. Rinse mouth thoroughly after brushing; do not swallow. No special handling needed beyond standard toothpaste storage.
Beyond PFAS: other things we checked
Established hazard classes for this product type, assessed from public information. These never change the PFAS grade; a Likely flag caps the Verdict at “Buy with care.”
Fluoride systemic toxicity (swallowing risk)
Toothpaste fluoride (typically 1000-1500 ppm) is safe when spit out; swallowing large amounts can cause mild gastric upset or, rarely, dental fluorosis in children under 6 if chronic overexposure occurs. Supervision of young children is the standard mitigation.
Abrasive wear (silica)
Silica-based toothpastes are within safe abrasivity limits for daily use on healthy enamel. No specific adverse events linked to Close-Up's formulation in published literature.
Fragrance/flavoring allergens (cinnamon)
Cinnamon flavoring may trigger contact sensitivity or oral irritation in rare individuals with cinnamon allergy or sensitive mucosa. This is not unique to Close-Up and affects only a small subset of users; discontinue if irritation occurs.
Sorbitol and digestive effects (if swallowed)
Sorbitol is a humectant and non-cariogenic sweetener safe in toothpaste; swallowing toothpaste in normal amounts poses minimal risk, though large accidental ingestion by children may cause loose stools due to sorbitol's osmotic laxative effect.
1,4-dioxane (contaminant in surfactants)
Close-Up's ingredient list does not include ethoxylated surfactants commonly contaminated with 1,4-dioxane. No public testing or recalls have flagged this contaminant in this product.
What we don’t know
This grade is a model-based estimate from public materials, coatings, and brand disclosure at 78% confidence. It is not a lab result.
No independent PFAS lab test is on record for this exact product. A lab test could move the score in either direction.
The brand has not made a specific, verifiable PFAS-free statement, so part of this score reflects that missing disclosure rather than a confirmed material.
Formulations and coatings change between production runs. Always check the current label before buying.
Safer alternatives in Toothpaste
Davids
Toothpaste
natural mineral-based formula (calcium carbonate, hydroxyapatite)
Lower PFAS concern; natural formula toothpaste with clean ingredient transparency.
⚠Risky category by default
Davids
Natural Toothpaste Peppermint Charcoal
Charcoal, glycerin, hydrated silica, natural flavor, mineral base
Lower-concern toothpaste; charcoal formulation has no inherent PFAS risk and carries third-party safety certification.
✓Verified PFAS-free by a third party
Native
Fluoride Free Toothpaste
toothpaste base: glycerin, xylitol, silica; fluoride-free formula
Lower PFAS concern; fluoride-free formulation and standard toothpaste ingredients present negligible PFAS risk.
⚠Risky category by default
More toothpaste grades
How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.