Puracy · Shampoo
Pura d'or Advanced Therapy Shampoo
Lower-concern product; typical rinse-off shampoo with minimal PFAS exposure risk.
Pura d'or Advanced Therapy Shampoo is a water-based liquid cosmetic with no disclosed PFAS-containing active ingredients (no silicones, Teflon-family coating, or waterproofing agents typical in rinse-off hair care).
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aqueous solution (water-based shampoo formulation)
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
Why this grade
Category baseline
cosmetics is a category where PFAS exposure is more common.
No PFAS disclosure
No public statement about PFAS in this product.
Safe base material
Made from a material with no inherent PFAS use (ceramic, mineral, or natural fiber).
The full breakdown
What it's made of and why it matters
Pura d'or Advanced Therapy Shampoo is an aqueous (water-based) cleansing formulation, the safest delivery matrix for personal care because shampoo is rinsed off within minutes and does not accumulate in the body. The primary hazard class for shampoos concerns preservatives (which prevent bacterial/fungal growth in the wet product) and surfactants (which can irritate if concentration is too high). Water-based products inherently avoid the volatility and inhalation risks of aerosols or powders.
The brand's record and disclosure
Puracy (the parent brand) markets a sustainability and 'natural' positioning but has published limited third-party certifications or full ingredient transparency beyond marketing claims. No major safety recalls or regulatory enforcement actions are on record for this product line. The brand does not publicly disclose PFAS testing or mitigation efforts, which is consistent with most conventional shampoo manufacturers but limits verification of exposure minimization.
How it compares in its category
Conventional shampoos occupy the middle ground of safety in personal care: they are lower-risk than leave-on products (which absorb into skin) or powders (which are inhaled), but higher-risk than simple bar soaps because liquid formulations require preservative systems. Pura d'or positions itself as 'advanced therapy' with botanical claims, a marketing category that does not inherently change chemical safety profile compared to mass-market alternatives. No data suggests this formulation has materially different hazard exposure than competing mid-market shampoos.
If you buy it
Rinse thoroughly after use to minimize residual scalp contact; do not ingest. Store in a cool, dry place away from direct sunlight to preserve preservative efficacy and reduce bacterial contamination risk. If scalp irritation develops (itching, redness, flaking), discontinue and patch-test on a small area before resuming. Replace if the product develops unusual odor, discoloration, or separation, which may indicate preservative breakdown.
Beyond PFAS: other things we checked
Established hazard classes for this product type, assessed from public information. These never change the PFAS grade; a Likely flag caps the Verdict at “Buy with care.”
Preservative system (e.g., parabens or formaldehyde releasers)
Pura d'or does not publicly disclose full preservative identity. Aqueous shampoos typically use parabens or alternative preservatives; formaldehyde-releasing agents are less common in premium branded products but cannot be ruled out without ingredient list review. Exposure is minimal due to rinse-off use pattern.
Fragrance allergens and undisclosed fragrance components
The product name 'Advanced Therapy' and brand marketing suggest fragrance addition. EU and US regulations allow 'fragrance' as a single ingredient masking 30+ undisclosed chemicals; common allergens include limonene and linalool. Scalp contact is brief, reducing risk, but individuals with sensitive skin may experience contact dermatitis.
Heavy metals in colorants or botanical extracts
No recalls or public warnings for lead, cadmium, or arsenic contamination in this product line. Risk is lower for shampoos than for pigmented cosmetics, but botanical extract sourcing is not independently verified.
1,4-dioxane (contaminant in ethoxylated surfactants)
Water-based shampoos often use ethoxylated surfactants for emulsification and foaming; these can be contaminated with 1,4-dioxane (a probable carcinogen) during manufacturing. Purity is not disclosed. Rinse-off use limits systemic absorption compared to leave-on products.
Skin irritation from surfactant concentration
Shampoos by function require high surfactant concentration (typically 10-20% by weight); excessive scalp contact or use on sensitive areas (eyes, face) can cause temporary irritation. 'Advanced therapy' positioning does not clarify whether surfactant levels are optimized for sensitive scalp.
What we don’t know
This grade is a model-based estimate from public materials, coatings, and brand disclosure at 72% confidence. It is not a lab result.
No independent PFAS lab test is on record for this exact product. A lab test could move the score in either direction.
The brand has not made a specific, verifiable PFAS-free statement, so part of this score reflects that missing disclosure rather than a confirmed material.
Formulations and coatings change between production runs. Always check the current label before buying.
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Credo Beauty
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✓Verified PFAS-free by a third party
Puracy
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✓Verified PFAS-free by a third party
Puracy
Natural Baby Shampoo Body Wash
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⚠Risky category by default
More shampoo grades
How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.