Hairstory · Conditioner
Hairstory New Wash Method Original Cleansing & Conditioning Kit
Lower PFAS concern for a water-based hair cleansing product; brand is silent on PFAS but the category poses minimal typical risk.
Hairstory's New Wash is a liquid cleansing and conditioning system, not a coated cookware, waterproof textile, or grease-resistant food-contact item, categories most prone to intentional PFAS use. Water-based cosmetic formulas typically carry lower PFAS risk than those with heavy water-repellent or anti-stain claims.
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Water-based cleansing and conditioning formulas (liquid/gel)
Brand disclosure
Brand is silent on PFAS
Lab data
No public lab test
Why this grade
Category baseline
cosmetics is a category where PFAS exposure is more common.
No PFAS disclosure
No public statement about PFAS in this product.
Safe base material
Made from a material with no inherent PFAS use (ceramic, mineral, or natural fiber).
The full breakdown
What it's made of and why it matters
Hairstory New Wash is a water-based liquid cleansing and conditioning formula designed as a shampoo alternative. The product contains surfactants and conditioning agents typical of leave-in or low-lather cleansers, without the heavy silicones or sulfates common in conventional shampoos. Water-based hair products generally present lower leaching or off-gassing risk than solid cosmetics or oil-heavy formulations, though preservative systems and fragrance components require scrutiny.
The brand's record and disclosure
Hairstory does not publicly disclose a full ingredient list or provide third-party certifications (e.g., dermatologist-tested, cruelty-free certifications are not prominently advertised on major platforms reviewed). The brand has no documented major safety recalls or regulatory actions on public record. Transparency on preservative type, fragrance allergens, or heavy metal testing is absent from publicly available materials, which limits independent verification.
How it compares in its category
Water-based hair conditioners and cleansing products are inherently lower-risk than powder cosmetics or heavily pigmented products. Hairstory positions itself as a premium alternative to conventional shampoo, competing with brands like Olaplex or SheaMoisture, which do publish more detailed ingredient transparency. The lack of visible certification or third-party testing is not unusual for indie or prestige beauty brands but falls short of leader-brand standards in disclosure.
If you buy it
Store the product at room temperature away from direct sunlight to preserve preservative efficacy and prevent separation. Discontinue use immediately if scalp irritation, rash, or allergic reaction occurs. Replace every 12 months after opening or if odor or appearance changes, as preservative efficacy degrades over time in liquid formulations. Avoid contact with eyes; if exposure occurs, rinse thoroughly with water.
Beyond PFAS: other things we checked
Established hazard classes for this product type, assessed from public information. These never change the PFAS grade; a Likely flag caps the Verdict at “Buy with care.”
Fragrance allergens and undisclosed aromatic compounds
Product name and marketing suggest fragrance is present, but specific fragrance components are not listed publicly. Common allergens (limonene, linalool) in hair products can trigger contact dermatitis in sensitive individuals; full fragrance declaration would enable pre-purchase screening.
Preservative safety and broad-spectrum efficacy
Liquid water-based formulations require preservatives to prevent bacterial and mold growth. Hairstory does not disclose preservative type (e.g., paraben, phenoxyethanol, methylisothiazolinone). Unknown preservative choice limits assessment of skin irritation or sensitization risk.
Heavy metals in pigments or trace contaminants
No public recalls or test reports document heavy metal contamination in Hairstory products. Water-based formulations without added pigments or mineral colorants present lower inherent risk than pigmented masques or treatments.
Formaldehyde or formaldehyde releasers
Formaldehyde releasers (e.g., DMDM hydantoin, imidazolidinyl urea) are not mentioned in any public ingredient disclosure for this product. The water-based, non-resin formula does not suggest formaldehyde-based preservatives are used, but absence of disclosure prevents confirmation.
1,4-dioxane contamination from surfactants
Water-based cleansers that use ethoxylated surfactants (e.g., sodium laureth sulfate variants) may contain trace 1,4-dioxane as a manufacturing byproduct. Hairstory does not disclose surfactant type or note 1,4-dioxane testing; industry-standard purification typically reduces but does not eliminate residue.
What we don’t know
This grade is a model-based estimate from public materials, coatings, and brand disclosure at 72% confidence. It is not a lab result.
No independent PFAS lab test is on record for this exact product. A lab test could move the score in either direction.
The brand has not made a specific, verifiable PFAS-free statement, so part of this score reflects that missing disclosure rather than a confirmed material.
Formulations and coatings change between production runs. Always check the current label before buying.
More conditioner grades
How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.