75/ 100
C
OverallF53/100
Dove Daily Moisture Hair Shampoo

Dove · Shampoo

Dove Daily Moisture Hair Shampoo

C · Moderate

Lower PFAS concern, rinse-off formula with no known high-risk ingredients, but no transparency.

Verdict: Buy with careRinse-off formula with no established hazards; lower PFAS concern; safe for typical use despite limited brand transparency.

Dove Daily Moisture Shampoo contains typical conditioning and cleansing agents without documented PFAS-prone features like water-repellency or nonstick coatings. Rinse-off cosmetics generally pose lower PFAS exposure risk than leave-on products or treated textiles.

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Material

aqueous surfactants, humectants, conditioning agents (typical rinse-off shampoo)

Brand disclosure

Brand is silent on PFAS

Lab data

No public lab test

Why this grade

Category baseline

cosmetics is a category where PFAS exposure is more common.

Hurts the grade

No PFAS disclosure

No public statement about PFAS in this product.

Hurts the grade

Safe base material

Made from a material with no inherent PFAS use (ceramic, mineral, or natural fiber).

Helps the grade

The full breakdown

What it's made of and why it matters

Dove Daily Moisture is a water-based rinse-off shampoo containing anionic surfactants (likely sodium lauryl sulfate or similar), humectants such as glycerin or panthenol, and conditioning polymers or silicones. Because this product is rinsed from hair and scalp within minutes, systemic absorption is minimal and dermal contact time is brief, reducing exposure risk for most hazard classes. The aqueous formula means no volatile organic compounds (VOCs) are released during use, and no heating of the product occurs in typical shampooing.

The brand's record and disclosure

Dove (Unilever subsidiary) has not published a specific PFAS reduction commitment or third-party safety transparency report for personal care lines. The brand is generally recognized as mainstream consumer-safe and subject to FDA cosmetic regulations, but does not voluntarily disclose full ingredient sourcing or independent testing results. No significant safety recalls or formulation controversies for Dove Daily Moisture have been documented in public records. Unilever has faced historical scrutiny over sustainability claims but not product safety in this category.

How it compares in its category

Standard rinse-off shampoos (Dove, Pantene, Suave, store brands) pose uniformly low acute hazard risk due to brief contact and rinsing. Premium or "clean" brands (SheaMoisture, Acure) often cost more without documented safety advantage for rinse-off products. Shampoos with heavy silicone loads or high-PFAS-risk water-repellent additives (less common in mainstream moisturizing lines) pose higher concern; Dove Daily Moisture does not advertise such features. For this segment, differences are marginal in safety profile.

If you buy it

Use as directed: wet hair, apply shampoo, lather, rinse thoroughly with water. No special precautions needed; standard eye irritation risk exists (common to all shampoos) and can be mitigated by rinsing immediately if contact occurs. Store at room temperature away from extreme heat or direct sunlight to prevent container degradation. Discontinue if scalp rash, itching, or hair loss develops and consult a dermatologist; these are rare but warrant product change. No special maintenance or replacement triggers apply beyond normal shampoo depletion.

Beyond PFAS: other things we checked

Established hazard classes for this product type, assessed from public information. These never change the PFAS grade; a Likely flag caps the Verdict at “Buy with care.”

None known

Formaldehyde releasers or preservative allergens

Dove Daily Moisture uses standard cosmetic preservatives; no formaldehyde-releasing agents (e.g., DMDM hydantoin, imidazolidinyl urea) are listed on available ingredient disclosures. Fragrance and preservative-related contact dermatitis remains a low-frequency risk inherent to all rinse-off shampoos.

Possible

Fragrance allergens

The product contains fragrance (listed as 'fragrance' or 'parfum' without component breakdown), which may trigger contact dermatitis or respiratory sensitivity in susceptible individuals. No specific fragrance allergen concentration data is publicly available for this formulation.

None known

Heavy metals in colorants or additives

Dove Daily Moisture does not appear to contain synthetic colorants or opacifiers known to carry lead, cadmium, or arsenic. Shampoos in this category are not formulated with traditional ceramic glazes, enamels, or pigment-intensive cosmetics where such contamination is more likely.

None known

Microplastics or plastic exfoliants

Dove Daily Moisture is a rinse-off liquid shampoo with no reported microbeads, polyethylene exfoliants, or synthetic microplastic particles. Microplastic concern applies more to cleansing scrubs or physical exfoliants, not this product class.

Likely

Eye and scalp irritation from surfactant concentration

Standard anionic surfactants in shampoos can irritate eyes and sensitive scalps at typical use concentrations. This is a known, unavoidable property of rinse-off shampoos and is not specific to Dove; rapid rinsing mitigates risk.

What we don’t know

This grade is a model-based estimate from public materials, coatings, and brand disclosure at 78% confidence. It is not a lab result.

No independent PFAS lab test is on record for this exact product. A lab test could move the score in either direction.

The brand has not made a specific, verifiable PFAS-free statement, so part of this score reflects that missing disclosure rather than a confirmed material.

Formulations and coatings change between production runs. Always check the current label before buying.

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More shampoo grades

How we score: every product runs through the same public 0–100 rubric based on materials, coatings, brand disclosure, lab findings, and recalls. See the full methodology → Spotted a mistake? Report an error.